Boutique Kiwi dairy company Lewis Road Creamery has hit the shelves in United States in a deal worth up to US$5 million (NZ$8m) in its first year.
The company has been pursuing a slow push into the United Since for the last 18 months, first appearing in California's premium organic grocer chain Erewhon and specialty supermarket Central Markets in Texas. Sales took off, with the Lewis Road brand selling twice twice as fast as it did in New Zealand, founder Peter Cullinane said.
As a result the company caught the attention of Whole Foods Markets, a large US supermarket chain specialising in natural and organic food. The butter is now in 271 Whole Foods stores across 37 states.Cullinane says the deal is proof of concept for an idea that he founded the creamery on: That New Zealand should be exporting finished branded products rather than commodities for the lowest possible price.