Straker Translations' RAY AI platform cements US TV deal

28 Nov 2019 4:34 PM | Rebecca Caroe (Administrator)

Straker Translations Limited will provide media localisation services powered by artificial intelligence for multiple TV series produced by a major US TV studio for the Latin American market.

The NZ$1m deal for services that will be completed by March 2020 and will be the first time a television studio uses an advanced translation platform that incorporates artificial intelligence and machine translation algorithms to power automatic speech recognition to transcribe, translate and understand the nuances of actors’ dialogue while adhering to specific standards for sub-titling.

This significantly increases translation automation before finally being edited by human translators through technical quality control and post-edition workflows.

Straker’s fully integrated platform enables the studio, which is undisclosed for competitive reasons, to substantially reduce the time needed to localise TV shows by translating for the Latin America market, enabling quicker release times in those markets and decreasing the risk of piracy and associated security and authentication concerns.

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