NZX-listed Manuka honey exporter, Comvita (NZX:CVT), has achieved the official Non-GMO Project seal of approval for its UMF™ Manuka honey range sold in the USA and Canada.

The company’s UMF™ 5+, 10+, 15+ and 20+ Manuka honey, which is available across North America via large, well-known retailers such as Costco and Vitamin Shoppe as well as online, now features the impartial third-party’s seal of approval front-of-pack.

Comvita Head of Category, Shane Bloor, says with increased awareness about GMOs across North America, and more in-market shoppers paying attention to labels, displaying the Non-GMO verification on-pack gives American shoppers another reason to choose Comvita.

“This verification, while not available in other markets, is really important to American and Canadian consumers. It offers an additional level of assurance of the quality and purity of Comvita Manuka honey, and that our products are true-to-label."