Christchurch-based exporter Garra International will merge with global trading company KIT International creating a joint venture, with a combined turnover in excess of NZ$350 million taking New Zealand and international primary produce to the world.
Garra founder Ali Mossalem said today that combining their resources and product ranges will strengthen both companies as they have complementary markets, products and customers.
“For example,” Mossalem said, “Garra does not trade in chicken meat, but KIT does. So, for our established customers in the Middle East, the ability to add chicken to our range is likely to grow our market share in that region. Similarly, Garra’s access to some of the best red meats and other primary produce that New Zealand and Australia have to offer will augment KIT’s product range.”
Mossalem founded Garra in Christchurch 25 years ago. It specialises in marketing and exporting high quality red meat, offal, dairy, vegetables and seafood – sourced from trusted suppliers throughout the world – to markets in the Middle East, North Africa, Asia and North America.
KIT International was founded in the United States in 2011 and sells around 65,000 tonnes of primary produce annually throughout the world. The company promotes its trading role as an important link between the animal protein production sector and the international consumer market.
The joint venture will combine 85 current staff and necessitate new hires in Christchurch and other global offices.