Kiwi maternity activewear company Cadenshae is enjoying huge success in the US, with sales tripling in the region since launching in 2017.
The $5 million-dollar enterprise broke into the US after learning the maternity industry was set to become one of the largest growth segments there, with 60 percent of women turning to maternity apparel for a comfortable solution to their wardrobe.
Since being founded in 2015, Cadenshae has become the world’s most popular and recognised maternity activewear brands. The e-commerce business specialises in stylish sportswear specifically designed for nursing mums and mums-to-be. From breastfeeding sports bras, tank tops and t-shirts to hoodies and medically endorsed maternity leggings, all merchandise is made from high quality materials, and designed to last.
Cadenshae owner and founder, Nikki Clarke says she ‘stumbled-upon’ the niche market that globally, was not being serviced properly.
“After giving birth to my first daughter four years ago, I realised there was nothing for me to wear to the gym and to feed my baby in. I searched high and low for something suitable to wear and came up with nothing."
"I thought I couldn’t be the only new mum with this problem, so after a bit of research, I realised there was a major shortfall for this type of clothing, and soon after Cadenshae was born,”