New Kiwi business VideoTaxi has swung a major international deal in New York, the home of the yellow cab which inspired the company’s branding. It has also landed a deal in Philadelphia and is heading to Europe later this month to sign up businesses there too.
Co-founder Ondrej Havas says his idea of a subscription video service for corporates and commerce has taken off in New Zealand, and it’s about to do the same overseas.
“We already have more than 20 companies in New Zealand signed up, and we have now licensed the VideoTaxi concept to two production houses in the United States – Casual Films, a multi-national based in New York, and Kinetic Films in Philadelphia.
“Casual Films has just sold a VideoTaxi subscription to Canon in the US while Kinetic has several construction companies lined up. We’re thrilled New York was the first international location to adopt VideoTaxi – not only is the Big Apple the commercial and advertising centre of America, its iconic yellow cabs inspired our branding. When we pitched to Casual Films, they said VideoTaxi was a great concept which would work really well in their market.”
Not one to rest on his laurels, Havas is now taking VideoTaxi to Europe.
VideoTaxi co-owner and MD Ondrej Havas (clockwise from front left), co-owner and CTO Eddie Burrow, senior producer Bruce Knoetze, and senior cabbie Jean-luc Darne