New Zealand Secret will represent New Zealand at Discover Beauty Cosmoprof North America 2018

14 Jun 2018 10:40 AM | Mike Hearn (Administrator)

New Zealand Secret, luxuriously natural and sustainable skincare from New Zealand, has confirmed its appointment as one of the only Australasian beauty brands exhibiting at Discover Beauty, the prestigious curated area of Cosmoprof Worldwide North America (29-31 July 2018), where only the world’s most exclusive and innovative beauty companies showcase their unique brand propositions.

As the only premium Kiwi skincare brand chosen to exhibit at Discover Beauty, New Zealand Secret Founder; Mona Masouminia is extremely proud to be a part of this special exhibition, as she relishes the opportunity to share her anti-aging “secret” with enthusiastic retailers and consumers who share her vision of effective, meaningful and natural skincare, that is also environmentally sustainable.

This prestigious trade show entry demonstrates that the brand is determined to position itself onto the world stage and poised for success, as this appointment comes shortly after New Zealand Secret’s incredibly successful launch in the Singaporean market, and only two months after a lavish vineyard launch in the brand’s home country of New Zealand.

Aiming to host a truly unique experience, New Zealand Secret is excited about showcasing their unique skincare proposition which is based on four precious ingredients from nuclear-free New Zealand; Sustainably Harvested Wakame Seaweed, Premium Kiwifruit Extract, Pure Ancient Spring Water, and New Zealand Sauvignon Blanc Extract.

Mona hopes that American women will embrace “New Zealand Secret’s unique blend of functionally bio-active products and discover, like I did, extraordinary skincare that doesn’t compromise on efficacy, safety and on the wellbeing of the planet”, she says.

Cosmoprof Worldwide North America 2018 will take place at the Mandalay Bay Hotel Convention Centre in Las Vegas, Nevada, from Sunday 29 July until Tuesday 31 July.


For a full list of products and ingredients, visit New Zealand Secret at:

To view New Zealand Secret’s profile at Cosmoprof North America, log on to:

For further information, contact:

Frankie Favero – Marketing and Communications Manager

Mob: +64 21 146 9183