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Business War Games Presented by Matt Tice and Mathieu Liminana, Palladium Group
21 Aug 2013
7:15 AM - 11:00 AM
Pullman Hotel, Princes Street, Auckland
Registration – $194.35
Registration is closed
'Predicting the Future and Practicing Your Strategy Without Losing Your Job, Your Money or Your Market Position'
Participate in a hands-on, highly interactive experience designed to help you learn how to use war gaming techniques to anticipate the future, understand how the market will respond to your strategy and uncover unforeseen risks that will prevent you from achieving your objectives.
“Without the war game, our strategy would have been a disaster... We were very naive about how our competition, the regulator, and the media would respond to our strategy.”
- CEO, leading Australian Pharmaceutical Company
According to the second half 2012 AICD Director sentiment index: “overall sentiment about current economic conditions and the economic outlook has fallen dramatically in the last six months…there is growing pessimism across all index segments, which includes economic indicators, business conditions, regulation and government policy”
As conditions worsen the need for robust planning that tests the boundaries of your organisation’s ability to respond to competitive and environmental conditions has never been more important. Traditional planning methods fail to anticipate how the decisions made by the firm or department will be influenced by how others in the market will respond to the firm and each other.
WHAT IS A WAR GAME?
A war game is a strategic planning technique using a structured analytical exercise in which company leaders play out their plans and strategies in a safe environment to understand how multiple stakeholders will respond to the decisions you make. This requires the role playing of competitors and other industry participants, such as customers, regulators, the media and the firm. The objective of the planning exercise is to understand how to succeed in an uncertain environment.
BENEFITS OF WAR GAMES IN STRATEGIC PLANNING
War games are being increasingly integrated into the planning process because they offer several clear benefits.
1. Reduced risk
Through a war game the company can test the implications of strategic decisions against market and competitive responses and other unforeseen consequences ahead of their actual occurrence without incurring the financial and personal costs and, possibly, any unfortunate consequences of actually carrying out untested decisions.
2. Expedient and actionable
The war game process is an efficient means of assessing issues, developing options, building consensus, and assigning action items and assignments to individuals or teams. The war game ultimately provides the company specific steps and direction that will allow it to outperform its competition.
3. Objectivity and openness
A war game facilitated by an experienced third-party provides a forum for openly identifying and discussing corporate blind spots or taboos that can lead to unsound decisions. The war game provides an environment where participants can examine their firm’s strategy against likely environment player’s behaviour.
4. Improved strategic vision
The cross-functional or cross-divisional view is often critical in developing deeper insights into competitor capabilities and strategies as well as assessing potential opportunities and threats. In addition, the war game methodology forces the company to factor in the competition’s likely response to their strategies.
5. Predictive analysis
War games are most often intended to answer questions such as how competitors will react to a company’s new product or service or to a change in strategy, or to assess the change in the market resulting from important events such as mergers or the emergence of disruptive technologies. There are numerous examples where war games have predicted likely marketplace events and actions, and gave companies an edge in their ability to respond more quickly than their competition.
WHEN DO YOU NEED A WAR GAME?
- To model strategic decisions
- To test a product or project launch plan
- To evaluate risks and mitigation options
- To anticipate the evolution of scenarios over time
- To anticipate competitors response
- To test assumptions/hypothesis
EXPERIENCE THE BENEFITS OF A WAR GAME
Learning by doing is part of our philosophy. We invite you to immerse yourself in a real business case, and learn how to leverage war games to minimize your strategic risk.
You and your team will be in the shoes of one of the key industry players. A comprehensive business case will give you some extensive background knowledge about your company and its environment. And you will be ‘fighting ‘all day to take the lead.
You will then capture the key insights, learn how to use war gaming as a powerful strategy execution methodology and understanding the key points of strategy execution.
WHO SHOULD ATTEND?
Palladium events attract the largest, most prestigious gatherings of executives committed to executing strategy.
This event will be particularly beneficial to:
- Directors of Strategy
- General Managers
- Marketing and Sales
- Customer Service
- Board Members
- Business Development
From large to mid sized organisations in the private, public or government sectors.
The Game: The High-tech industry is shaken by the next generation of products
The High Tech market is moving fast, growing fast, and drives big expectations from clients, media, and shareholders.
An industry leader is about to launch a new game changing product category. Some market stakeholders will see as an opportunity, some others as a threat. How will the company adapt its strategy against market reactions?
Let the games begin!
Matt Tice, MD Asia-Pacific
Matt has worked with countless organisations throughout the world to create value through rapid and effective strategy execution. He is a leading advisor to CEOs in the areas of strategy, performance, leadership, innovation and governance. He has worked with many of the world’s leading thinkers including Drs Kaplan and Norton, Jim Collins, James Moore, Francis Goulliart, Venkat Ramaswamy and Dr. Harry Lasker.
Mathieu Liminana, Manager
Mathieu developed an expertise in strategy execution in Europe and Asia Pacific. He is a specialist in War Game facilitation and enhanced the traditional War Game technique to ensure the perspectives of all stakeholders on the market are taken into consideration to strengthen the strategy and its execution.
ABOUT PALLADIUM GROUP
Founded by leading management thinkers Dr Robert S. Kaplan and Dr David Norton, the Palladium Group is the global leader in helping clients address their most challenging and pressing Strategy Execution issues. Palladium provides an integrated set of services designed to deliver tangible results and leave lasting capabilities. With offices throughout North America, Europe, the Middle East and Asia-Pacific and a successful track record of over 700 clients, we are dedicated to understanding and addressing the strategic issues unique to the Asia-Pacific region.
Our work with the region’s most influential organizations means we’re uniquely positioned to guide you in each of our six focus areas:
- Strategy Design
- Operational Performance
- Leadership for Execution
- Strategy Management
- Risk and Governance
7.15 am for 7.30 am Breakfast followed by seminar ending at 11.00 am.
Registrations close Friday 16th August. Cancellations will not be refunded after this date.