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Seminar - Customer Innovation, the next frontier with Mark Cashion, Palladium Group Australia, 26th March

  • 26 Mar 2015
  • 3:30 PM - 6:30 PM
  • AUT University, Sir Paul Reeves Building, 2 Governor Fitzroy Place (off Mayoral Drive or St Paul's St) Auckland City - Room WA224
  • 65


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Customer Innovation, the next frontier

Innovate with your customers and create dramatic performance breakthroughs

Presented by Mark Cashion, Director, Asia-Pacific for Palladium Group

Product innovation is no longer enough to drive long term value creation.  As customers (B2B) and Consumers (B2C) get more sophisticated and demanding, they are rewarding companies that provide a superior and differentiated experiences, unique interactions and opportunities to get involved in how value is created.  Unless companies are investing to innovate the most important interface in the business, the interface with the customer, they run the risk of being left behind.  Our research shows that investment in Customer Innovation has the highest ROI of any management activity, in fact organisations applying Customer Innovation are 33 times more likely to be high performers!  In this session we explore Customer Innovation as an emerging and essential discipline for all companies seeking to create "customer/consumer centricity" as a strategic growth driver.  We will discuss case studies, dispel common myths, and share our perspective on the key trends driving the need for Customer Innovation.

About the program:

The program will combine theory with practice and mesh together an exploration of methodologies, case studies and a practical exercise to help you get immersed in Customer Innovation.  We will draw on the experience of the participants to explore issues in the B2B, B2B2C, B2C and G2C context.  By the end of the session, you will be armed with the knowledge that you need to begin the process of mobilising your own Customer Innovation efforts.  Don't miss this opportunity to turn your business "outside in" to create stickier, longer lasting customer relationships, break through NPS and customer satisfaction plateaus, and develop solutions that can be copied but never truly replicated. 

Who should attend: Chief Marketing/Customer Officers, Sales Directors, Managing Directors, Chief Strategy Officers, and anyone who thinks that the customer should be the starting point for innovation!

Why you should attend: Unless you have an unassailable market position with 100% customer loyalty, this session is for you.  Building a Customer Innovation capability will significantly improve your opportunity to be a high performer.

About Palladium

Palladium Group, Inc. is the global leader in helping organisations solve pressing strategy execution challenges. We are dedicated to understanding and addressing the strategic issues that drive successful results. Founded by Dr. Robert S. Kaplan and Dr. David P. Norton, we help clients achieve superior performance through integrated consulting, technology, and educational services. Built on our enviable suite of propriety methodologies and best-practice frameworks, such as the Palladium Execution Premium Process™ (XPP), the Kaplan-Norton Balanced Scorecard™, Palladium operates at the intersection of Strategy, Leadership and Innovation.

The benefits of our approach is demonstrated in the Balanced Scorecard Hall of Fame for Executing Strategy®, which recognises organisations that improve performance through outstanding execution. Our offices located throughout the Americas, Europe, the Middle East, Africa, and Asia- Pacific enjoy a successful track record with over 700 clients.

Date: 26th March 2015

Time: 3.30 pm to 6.30 pm, seminar followed by refreshments and networking.


AUT University, Sir Paul Reeves Building, 2 Governor Fitzroy Place (off Mayoral Drive or St Paul's St) Auckland City - Room WA224

Cost: Members $110.00 inc GST, Non-Members $125.00 inc GST.

Registrations will not be refunded if bookings are cancelled after 22nd March 2015.

If you have any issues registering please email 

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