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Florenz buys the Wedderspoon Group in USA

04 Jul 2024 2:22 PM | Mike Hearn (Administrator)

It’s an incredibly special day for the team at Florenz.

The largest seller of New Zealand sourced and manufactured Manuka honey products in North America has come home and into our ownership.

TheWedderspoongroup was founded 24 years ago, and its products range from Manuka honey to Manuka honey lozenges, drops and lip balm as well as Bee Propolis throat sprays. Its products are stocked in more than 23,000 stores in the United States and Canada ranging fromCostco WholesaletoWalmart,CVS PharmacyandWhole Foods Market. The firm also has a growing footprint in Asia, Central America and Europe.

Wedderspoonjoins our growing stable of New Zealand wellness companies, including Christchurch-based vitamins and supplements exporterXtendlife Group Limited, Blenheim-based ingredients manufacturer Dry Food New Zealand and innovative blackcurrant-based sports performance supplement exporter2before Performance Nutrition, which was purchased from Government-owned Plant and Food Research. Florenz is also a cornerstone shareholder of iconic New Zealand herbal remedies companyHarker Herbals, which was established more than 40-years ago.

There is burgeoning global demand for natural health products backed by science from trusted brands and countries with first class reputations, such as New Zealand.

Brand New Zealand has never been stronger overseas and consumers globally are rapidly moving away from synthetic health products to support their wellbeing. Our nation has some of the best natural ingredients in the world and access to incredible other ingredients offshore. Put alongside that our nation’s cutting-edge science capabilities, and we can curate here in New Zealand products that make a positive impact on wellbeing globally.

A huge thank you to our parent company Christchurch-based Masthead Ltd for its ongoing support of Florenz as our team continues to build a world-class export business that Kiwis can be proud of.

Mike Tod, CEO

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