Multi-billion dollar US food delivery service DoorDash has chosen “New Zealand’s foodie capital” Wellington as its entry point into the country’s growing last-mile delivery market.

The e-commerce operator has gone live offering deliveries from a range of vendors, including local and national food outlets, and has also lined up convenience and speciality stores for the platform with more categories “coming soon”.

DoorDash was offering companies 0% commission for the first 30 days, but in general, pricing could range from anywhere between 10% and 30% commission depending on the service provided.

The company said it was operating in Wellington, Lower Hutt and Upper Hutt from today with Porirua and Johnsonville soon to follow.

Local Wellington food and beverage merchants signed include Mama Brown, The Ramen Shop, 1154 Pastaria, A Taste of Home, Zany Zeus, and Boneface Brewing, with national brands including Hell Pizza, Nando’s, Subway, Tank Juice, Taco Bell and Burger Wisconsin.

The company, which had a valuation of US$60.2bn when it listed on the US Stock Exchange in 2020, followed other aggregators into the New Zealand market including Uber Eats, Delivereasy and Menulog, which is the local arm of Dutch giant Just Eat Takeaway.

Menulog launched in New Zealand with a commission rate of 14% per delivery on the self-delivery service, rising to 30% for the full order and delivery service.

Supermarket delivery services are also competing for delivery dollars, with Foodstuffs teaming up with Uber Eats and Geezy Go crossing the ditch from Australia to set up in Auckland.

“We can’t wait to bring DoorDash to more places in New Zealand as we strive to connect more
communities one doorstep at a time,” DoorDash general manager of Australia and New Zealand Rebecca Burrows said.

“We’re thrilled to offer locals unprecedented access to the restaurants, cafes and food spots they love, not to mention a growing number of retailers offering groceries and convenience items – everything
from hair products to pet food.”

DoorDash entered Australia in 2019 and said it now operated across 85% of Australia with more than 40,000 local drivers.

Source: https://www.foodticker.co.nz/