Marlborough Wine Estates has appointed Winesellers its exclusive USA importer for its OTU Estate brand.
MWE said Winesellers was already a business partner and it would now import and market OTU Estate wines in all 50 US states, available in the market from February 2022.
“MWE is excited to be working with Winesellers and is looking forward to growing our business together in the largest export market for NZ wines,” said MWE chief executive Catherine Ma.
Illinois-based Winesellers imported and marketed fine wines from around the world to the US market.
Winesellers co-president Jordan Sager said New Zealand has been “trending very positively over the last several years in the US market, and ripe for higher-quality, estate produced wines from unique growing regions”.
“We see a tremendous opportunity to grow our partnership with OTU who produce top estate wines from Marlborough’s Awatere Valley sub-region.”